I went through all the editions of this newsletter from last year. I couldn't help but notice this
I went through all the editions of this newsletter from last year. Here is another concept we saw pop up all over the place.
The first of four key lessons we learned last year
PLUS:Compare Your Solution to Hiring, Show Prospects How Their Life Will Change With This Easy Technique
PLUS: Video Editing Software? No. We Do Training Videos, Want Your Social Proof to be Effective? Don't Do This
PLUS: I've Said This Before And I'll Say It Again: Repetition Helps Your Messaging, A Great Example of an Actionable Ad
Keeping it Light for Thanksgiving
PLUS: The Messaging Hack That will Resonate with Buyers, How to Take Advantage of Visual Hierarchy
PLUS: Don't Create a Category, People Believe Numbers
PLUS: Good Fluff Vs. Bad Fluff, Focus Ads on One Capability
PLUS: Positioning for well-known brands, B2B is allowed to be festive, talk how your customers talk
PLUS: If You've Got Integrations, Flaunt 'em, Repeating One Selling Point 3 Times is Better than Glossing Over 3 Different Selling Points
