Happy Thanksgiving to all who celebrate. This week is my 53rd issue of TouchPoints.

I have skipped a few weeks, which means I must have missed my own 1 year anniversary.

To change things up for this holiday week, I thought I would share with my lovely audience some Onion-style B2B satire I have been producing on Linkedin.

Each “article” has a link back to linkedin. Got a funny quip to add? Please feel free to share to your network or leave a comment!

Revops Experts Agree: ‘This Report Makes No Sense, But You Should Present It Anyway”

Revenue leaders have reached an unsettling conclusion:

No one will admit they don’t understand the report.

“Everyone assumes they’re the only one confused, so the whole room just nods along,”* said one veteran.

The result?

A bizarre collective agreement that the report is brimming with insights—despite being utter gibberish.

Linkedin Post

Predictable: Marketer Finally Snaps After Being Asked to Explain Attribution for the 900th Time

This was in the forecasting for Q4

Linkedin Post

Linkedin Post

Linkedin Post

Thanks for Reading

Thankyou so much for joining me on this journey. Please feel free to email me @ [email protected] with any questions about the newsletter, B2B marketing, or any feedback you have.

Special Thanks

I couldn’t make this newsletter without the support and assistance from these fine folks:

• Beehiiv - Best newsletter platform I have found yet.

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints.

• Concise Copy - Pavlo is an absolute expert at homepage copy. Check out his value prop canvas for a super useful resource.

• Growth Therapy - Amanda is more B2C than me, but her insights about paid media and growth marketing are always welcome.

I sincerely appreciate these folks for providing great content, services and inspiration. It's great thinkers like these that allow me to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.

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