Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at Ramp’s homepage, plus Linkedin ads from Brevo and Make.

Ramp

Full Homepage

Homepage Hero

Every Good Homepage Hero Hits These Points

I have analyzed dozens, maybe hundreds of SAAS landing pages at this point. 

A few really hard-and-fast rules have emerged, but there are usually exceptions. 

A lot of folks will tell you that as you get bigger, you don't need to be as specific and capability-focused. 

I would say that is generally true. 

Ramp is a great example. I wouldn't call them a household name, but they are well on their way. 

For a startup, your capabilities should be in the headline. For a big enterprise, you might not need them at all. 

Ramp is in the middle, and their homepage hero is well-suited to this stage of their development. 

The body copy is a very clear, if broad, capability statement. 

The headline? A bold and ambitious outcome statement, that manages to wrap up two really big claims into 5 words. 

Secondary shoutout: the G2 Logo for mini social proof right above the CTA. 

I think that is a really great way to keep it minimalistic and build that added level of trust.

Brevo

Linkedin Ad

I've Said This Before And I'll Say It Again: Repetition Helps Your Messaging

Brevo's add here could be boiled down into 2 statements: 

• Brevo will boost your sales and save you money. 

• You can get Brevo for 50% off this holiday season. 

But how many times do they hit these points? 

The discount? 

Found in 3 places. 

The caption, the linkedin under-caption, and right in the image. 

The outcome? Found twice. 

The image eschews the outcome for a concise review of their capabilities, with icons and labels to make it clear what Brevo does.

Make

Linkedin Ad

A Great Example of an Actionable Ad

Make had the bones of a great ad with this image, and the first paragraph of caption copy. 

They hit on the two ultimate elements of message: Capabilities and Outcomes. 

The image hits on FOMO and the pain point so many paid media managers fee. 

But those three green checkboxes? 

They are more than a call to action. 

They are instructions. 

This puts your reader into an action mindset. 

Right in front of them they have 3 easy steps, which demonstrate just how quickly they could get Make's lead ad integration running. 

If you know your process is easier than people realize, try expanding your CTA into a mini tutorial.

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Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of TouchPoints possible:

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints.

• Concise Copy - Pavlo is an absolute expert at homepage copy. Check out his value prop canvas for a super useful resource.

• Growth Therapy - Amanda is more B2C than me, but her insights about paid media and growth marketing are always welcome.

I sincerely appreciate these folks for providing great content and inspiration. It's great thinkers like these that allow me to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.