A step-by-step guide to making ads that train social media algorithms to better target your ideal audience.

The following guide will show you how to make ad creative that is unmistakeable. This will ensure that your target audience taks time to pay attention to your offer. Even a prospect doesn’t convert, their behavior will indicate interest and help meta ads, linkedin ads, or any other social platform to better target similar prospects.

This involves 3 key elements:

• Clear Persona Callouts

• Value Statements

• Offer Descriptions

Clear Persona Callouts

We want this creative to be obvious. This has two effects:

1. The people we want to stop scrolling, will stop scrolling.

2. The people we want to ignore the ad, will ignore the ad.

A clear persona callout is just labeling who we are targeting right there in the ads.

• “Auto Repair Shop Owners”

• “Attention Retirees!”

• “HR Managers”

• “Dog Owners”

Value Statement

After clearly calling out our target audience we want a statement or question about the abstract value of the offer.

As seen below, we ask “Looking to improve your margins?” and “want to learn more about the value of (Product or service)?”

Offer Description

Again, we want obvious. After our value statement, we want a transparent offer description, or button.

If we are promoting an ebook, we want “download our ebook”, not “unlock the power of (product or service)”.

Examples