Welcome to this week's edition of Touchpoints - your weekly insider's view into modern SaaS marketing.

Inside you'll find three real-world examples of marketing collateral from today's leading SaaS companies.Study their tactics, apply their formulas, and use their success to accelerate your own. Let's dive in!

Apollo

• ABM Intelligence

• Founded 2015

• 201-500 employees

Pricing Page

• Social Proof

Apollo

Hubspot

• CRM & Marketing Automation

• Founded 2006

• 1000-5000 employees

Meta Ad

• Partnership

• Integration

Hubspot

Zapier

• Digital Automation

• Founded 2011

• 501-1000 employees

Email Update

• Partnership

• Integration

• Feature Update

Zapier

Observations

• Outcome claims are almost universal.

• Features and capabilities are more common higher in the funnel, with social proof seen at the mid and bottom funnel.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.