- TouchPoints
- Posts
- Pitch, Notion, Impowered AI
Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.
This week we’re looking at a pricing page, a niche landing page, and a linkedin ad . Let’s dive in!
Pitch
Collaborative Presentations & Pitch Decks
Founded 2018
> 120 employees
Pricing Page
Notion
Project management & notes
Founded 2013
501-1000 employees
“For Small Businesses” Landing Page
InPowered AI
AI-Powered Advertising Enablement
Founded 2014
51-200 employees
Linkedin Ad
Observations
My key observation this week is on Notion’s “For Small Businesses” page. Scroll up and look at their social proof section.
Are you back? Did you not scroll up at all?
Here are the companies I recognize:
Codecademy
Mitsubishi
Headspace
Curology
Match Group
Loom
Mixpanel
Pixar
Capgemini
Great social proof right?
Well, maybe.
Does this group of organizations raise or lower your confidence in Notion’s ability to service small companies?
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Acknowledgements
I would like to extend my thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:
Milled.com - For their marketing intelligence platform identifying trends.
Peer Signal - For using data to showcase high performance digital growth strategies.
Crunchbase - For their database of innovative companies to learn from.
Linkedin - For their great transparency in their ad library, and company information
Beehiiv - For being an awesome provider of newsletter creation and delivery services.
I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.