Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at a linkedin ad, a homepage, and a meta ad. Let’s dive in!

Pitch

• Collaborative Presentations & Pitch Decks

• Founded 2018

• > 120 employees

Linkedin Ad

Ahrefs

• SEO & Content Intelligence

• Founded 2010

• 51-200 employees

Homepage

Asana

• Project management

• Founded 2008

• 1000-5000 employees

Meta Ad

Any Questions?

Looking for more explanation about the elements of copy that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from researching the history of tech & eating chocolate chip cookies to address your questions.

Email me here.

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Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

• Beehiiv - For being an awesome provider of newsletter creation and delivery services.

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.