Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at a pricing page, a niche landing page, and a linkedin ad . Let’s dive in!

Pictory

• AI-enabled Video Creation

• Founded 2019

• 11-50 employees

Homepage

Pictory

Databox

• Analytics & Business Intelligence

• Founded 2012

• 51-200 employees

Pricing Page

Databox

Copy AI

• AI-enabled copywriting & content creation

• Founded 2020

• 11-50 employees

Homepage

• Self-Guided Demo/Virtual Tour

Copy AI

Observations

Pictory’s homepage is jam-packed with various angles and elements that are attempting to earn our trust and entice us to sign up.

Personally, I think it’s a good page.

However I can see the argument that it’s not focused.

Not sure I would have even gotten that level of insight just reading it though.

Just another benefit of these annotations.

I would love to get a look “under the hood” or a/b test this.

Here is what I would try:

• Get rid of the CTA/Incentive on the left, keep the one in the top right corner.

• shorten the copy on the left and lean more on the headline “easy video creation for content marketers”.

• keep the social proof and the example video on the right.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.