Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

House Keeping

I just want to tell you all, thank you so much for being a part of my journey with this newsletter. My professional background is only tangentially related to the themes and topics of TouchPoints, and it has been a great way to explore and further develop my skills at copywriting, positioning, and conversion rate optimization.

That being said, we’re almost 6 months in, and I am having something of a crisis of faith with TouchPoints.

Don’t worry! I am not throwing in the towel, but I may start to send issues less frequently. I value you all as subscribers, but TouchPoints hasn’t had the appeal I originally wanted for it.

If you want me to continue sending weekly, please share TouchPoints with your network if you think they would like it. And be sure to check out my gallery/database here, It is maybe more “shareable” than the issues themselves.

The newsletter has been taking up a fair amount of my time, and so far hasn’t led to the type of engagement I was hoping for. I am considering going down to every other week, or even monthly issues.

If you have any ideas about how I could get TouchPoints in front of more people or monetize it, please reply or email me directly at [email protected].

Alright let’s get to this week’s edition.

Today we’re looking at Motion’s homepage, and linkedin ads from Gusto and UserEvidence. Let’s dive in!

Motion

Full Homepage

Homepage Hero

Gusto

Linkedin Ad

UserEvidence

Linkedin Ad

Any Questions?

Looking for more explanation about the elements of messaging that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from exploring the wider world of marketing & eating chocolate chip cookies to address your questions.

Email me here.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of TouchPoints possible:

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Beehiiv - For being an awesome provider of newsletter creation and delivery services.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.