Make A Go-To-Intel Competitor Research Document

Knowledge is power.

Knowledge about your competitors? That’s a special type of power.

You shouldn’t be copying your competitors, but if you are just starting or scaling up your go-to-market motion, you should familiarize yourself with how they are reaching their ICP. Because their ICP is your ICP

In this template and instruction manual, you’ll learn how to:

• Identify your true competitors, beyond the obvious players

• Dissect their digital marketing strategies across all channels

• Uncover their strengths, weaknesses, and untapped opportunities

• Gain insights into their messaging, branding, and customer engagement tactics

• Analyze their paid advertising campaigns, ad copy, and targeting strategies

• Leverage cutting-edge AI tools for efficient and comprehensive research

This guide is not just another generic resource – it's a comprehensive, battle-tested framework that combines industry-proven methodologies with the latest AI technologies. By following my proven process, you'll see how competitors are going to market in the following digital marketing channels and platforms:

• Organic social

• Organic search

• Paid social

• Paid search

• Website gated content

Make Your Go-To-Intel Document for Free

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