- TouchPoints
- Posts
- Frase, Miro, Taplio
Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.
This week we’re looking at a pricing page, a niche landing page, and a linkedin ad . Let’s dive in!
Frase
SEO Content Tool
Founded 2016
2-10 employees
Pricing Page
Miro
Collaborative planning for teams
Founded 2011
1000-5000 employees
Taplio
Linkedin Post Analytics & Engagement
Founded 2022
<10 employees
Homepage
Observations
Splitting CTAs
I don’t know about you, but Frase’s pricing page left me a little indecisive.
It seems like they really want me to get the $35/month AI add-on, but that’s over 2x as expensive as the solo plan, and almost doubles the price of the basic plan.
There are 3 CTAs across the top, one for each plan. There are 2 callouts for the AI add-on.
When features first come to market, companies test them as add ons and enterprise-only. that’s fair. But are we still that early on in the AI writing boom?
My own AI copywriting Resource Vault is far from extensive and has 18 free and freemium tools for AI Copywriting. It’s 2024, this feels like it should be table stakes.
Keep an eye on Frase’s plans and pricing, look for that AI feature to make it’s way onto the teams or even basic plan soon.
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Acknowledgements
I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:
Milled.com - For their marketing intelligence platform identifying trends.
Peer Signal - For using data to showcase high performance digital growth strategies.
Crunchbase - For their database of innovative companies to learn from.
Linkedin - For their great transparency in their ad library, and company information
Beehiiv - For being an awesome provider of newsletter creation and delivery services.
I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.