Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at a industry landing page, a Meta ad, and a homepage. Let’s dive in!

Domo

• Business Analytics

• Founded 2010

• 500-1000 employees

“For Manufacturing” Landing Page

Domo

Salesforce

• CRM

• Founded 1999

• 10,000+ employees

Meta Ad

Salesforce

Builtwith

• Technology lookup

• Founded 2007

• 11-50 employees

Homepage

Builtwith

Bonus: Domo’s Self Guided Niche Pages

While looking for a landing page to feature, I ran across Domo’s use cases menu on their site.

This is product information done right. It works like a choose-your-own-adventure. With over 20 links that span industries, roles, pain points, and customer stories, this understated and elegant menu is a masterclass in user experience, and likely provides domo with great traffic data.

Kudos Domo!

Any Questions?

Looking for more explanation about the elements of copy that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from running video retargeting campaigns & eating chocolate chip cookies to address your questions.

Email me here.

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Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

• Beehiiv - For being an awesome provider of newsletter creation and delivery services.

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.