Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at Softr’s homepage, PLUS Linkedin ads from Coefficient and Coda.

Softr

• No-Code App builder

• Founded 2019

• 11-50 employees

Full Homepage

Homepage Hero

Coefficient

• Reporting & Analytics Integrations

• Founded 2020

• 11-50 employees

Linkedin Ad

Coda

• Team Docs & Project Management

• Founded 2014

• 201-500 employees

Linkedin Ad

Observations

I can’t speak to the performance of Coda’s Linkedin ad above, but it feels as though it violates a fundamental principle of marketing: inviting comparison.

It’s quite possible that in Coda’s case, Notion’s name recognition and category dominance make it beneficial to position as “the #1 Notion Alternative.”

But I can’t help but think that the folks over at Notion are laughing all the way to the bank, as Coda runs an ad with Notion’s name in it.

Any Questions?

Looking for more explanation about the elements of messaging that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from exploring the wider world of marketing & eating chocolate chip cookies to address your questions.

Email me here.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of TouchPoints possible:

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Beehiiv - For being an awesome provider of newsletter creation and delivery services.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.