Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at a Clay’s homepage and linkedin ads from Descript and SE Ranking.

Clay

Full Homepage

Homepage Hero

Descript

Linkedin Ad

SE Ranking

Linkedin Ad

Observations

In the last 6 months of analyzing and annotating new SAAS homepages every week, I have not yet run across a homepage with more organized sections than Clay.

The sections follow a very specific pattern. First they claim a capability with visual aids, then they show how a feature allows for that capability, then they display a specific group of testimonials to back it up.

Their headline also does a great job of distilling a hard-to-explain product to a very concise statement.

Any Questions?

Looking for more explanation about the elements of messaging that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from exploring the wider world of marketing & eating chocolate chip cookies to address your questions.

Email me here.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of TouchPoints possible:

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints.

• Concise Copy - Pavlo is an absolute expert at homepage copy. Check out his value prop canvas for a super useful resource.

• Growth Therapy - Amanda is more B2C than me, but her insights about paid media and growth marketing are always welcome.

I sincerely appreciate these folks for providing great content and inspiration. It's great thinkers like these that allow me to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.