Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week marks another change here at TouchPoints. Moving forward, I am going to try to keep the issues to the following format:

• 1 Full page annotation + a detailed look at the hero section of that page

• 2 additional TouchPoints (ads or emails)

So today, we’re looking at Circle’s homepage, a Figma Linkedin ad, and a Hootsuite Linkedin ad.

Let’s dive in!

Circle

• Online Communities

• Founded 2019

• 51-200 employees

Full Homepage

Hero Section

Figma

• Collaborative design

• Founded 2012

• 1000-5000 employees

Linkedin Ad

Hootsuite

• Social media scheduling & analytics

• Founded 2008

• 1000-5000 employees

Linkedin Ad

Any Questions?

Looking for more explanation about the elements of messaging that I highlight? Check out my guide here.

Anything further? I'm happy to take a break from exploring the wider world of marketing & eating chocolate chip cookies to address your questions.

Email me here.

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of TouchPoints possible:

• Adfolio - For their awesome repository of B2B ads, with excellent commentary.

• Beehiiv - For being an awesome provider of newsletter creation and delivery services.

• Founderway.AI - An awesome resource that helped me better figure out how to run this newsletter, and forever friends of TouchPoints

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.