Welcome to TouchPoints, the newsletter that breaks down marketing collateral from top SAAS brands for inspiration and analysis.

This week we’re looking at 3 Linkedin ads. Let’s dive in!

Attio

• Low-code Customizable CRM

• Founded 2019

• 11-50 employees

Linkedin Ad

Attio

Perpetua

• Ad-Tech for Amazon sellers

• Founded 2016

• 201-500 employees

Linkedin Ad

Perpetua

Gamma

• Presentations & Documents for teams

• Founded 2020

• 11-50 employees

Linkedin Ad

Gamma

Observations

As I get my bearings with this newsletter, a few patterns are emerging. One is more is not always better.

A great example is the Gamma ad above. At first glance, there was less to highlight than many of the other touchpoints I’ve annotated, but, I see it as one of the better Linkedin ads I’ve come across.

I don’t have access to Gamma’s analytics, so I can’t say for sure, but the following is my qualitative assessment of the line: “If Canva and Notion had a baby”.

What a great way of getting your value proposition across. Take two industry juggernauts, whose products are about as popular as SAAS platforms can get, and claim to be a combo of the two.

What’s more, the phrasing stood out to me. It’s not how copywriters usually write.

It’s a lot closer to what a fun and casual review might say. I can see myself telling a friend something like it.My annotations seek to illuminate quantifiable similarities and differences between these various touchpoints.

Unquantifiable factors are likely more crucial to marketing success, and that is why this edition has this very observation section, to highlight something that would have been difficult to just put in a box and label “great copy”.

Thank you for reading.

Acknowledgements

I would like to extend my thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.