Welcome to this week's edition of Touchpoints - your weekly insider's view into modern SaaS marketing.

Inside you'll find three real-world examples of marketing collateral from today's leading SaaS companies. Study their tactics, apply their formulas, and use their success to accelerate your own. Let's dive in!

ActiveCampaign

• Email Marketing Software & CRM

• 501-1000 employees

• Founded 2003

Email

• Feature Update

• Partnership

• Integration

ActiveCampaign

Ramp

• Fintech for Startups, SMBs, and enterprise

• Founded 2019

• 501-1000 employees

Landing Page

• Enterprise Offer

• Free Trial

Ramp

Semrush

• Research & Data for SEOs, SEMs, and content marketers.

• Founded 2008

• 501-1000 employees

Linkedin Ad

• Content Offer

Semrush

Acknowledgements

I would like to extend our thanks to the following companies for providing examples and insights that made this edition of Touchpoints possible:

• The Ad Professor Newsletter

• Marketing Examples

• Milled.com - For their marketing intelligence platform identifying trends.

• Peer Signal - For using data to showcase high performance digital growth strategies.

• Crunchbase - For their database of innovative companies to learn from.

• Linkedin - For their great transparency in their ad library, and company information

I sincerely appreciate these companies for providing great tools for research. It's collaborators like them that allow us to deliver the best of modern SaaS marketing to you, our subscribers, every week in TouchPoints.